About Minocqua, WI

All about the Island City of Minocqua

The “Island City” of Minocqua in Oneida County is surrounded by lakes and is home to just under 5000 year-round residents. It’s located in the heart of Wisconsin’s north woods, right off Highway 51 and just a few hours from Minneapolis-St. Paul International Airport. Minocqua is part of the Lakelands community which also includes the quaint towns of Arbor Vitae and Woodruff, Wisconsin.

With its small-town appeal, Minocqua is place people love to live, play and relax. It’s a favorite destination year-round for bow and rifle hunting, fishing, and ice fishing, cross-country skiing, snowmobiling, and water sports. As one of the snowmobile capitals of the world, Minocqua’s proximity to multiple state and national forests attracts snowmobile enthusiasts from all over. You won’t want to miss Cruiserfest, which is a family festival on the ice of Lake Minocqua that includes snowmobile radar runs, snowmobile demos, and more.

In addition to endless outdoor activities, there are also numerous parks, performing arts centers, museums, a zoo, and even a winery and an indoor water park nearby. And with its logging and Ojibwe history, culture abounds in the Island City. It’s the perfect place to take in the fall colors, attend a traditional pow-wow, hold a wedding or family reunion, or just relax with a seasonal microbrew from the local Minocqua Brewing Company.

Just one trip to picturesque Minocqua and you’ll discover why this is a favorite vacation spot for so many people all year long. Minocqua was once even a much-loved destination for a former president. It is the quintessential north woods experience spring, summer, fall or winter, and you’ll want to make a trip to Minocqua a new tradition in your family.

Explore downtown Minocqua

If you’re looking for shopping and restaurants, head to downtown Minocqua. Enjoy the small-town hospitality of the Island City while strolling along its pedestrian-friendly streets. Take in the sights, get a cold beverage, rent a bike, or just relax in the shade of Torpy Park. Many hotel and vacation rentals are within walking distance of downtown, making it easy to get out and around whenever the mood strikes. There’s also a campground not far from the downtown area for those who want to get a little closer to nature while in Minocqua.

There are plenty of shops full of souvenirs that make great gifts for a special friend or family member, or pick something up just to commemorate your trip. From jewelry to locally made arts and crafts to regional food, wine and beer, you’ll have no trouble finding something unique for anyone on your list. In addition to the many restaurants available, you will also find classic north woods taverns serving beer and brats, microbrews, and regional ales, and offering up dancing, karaoke and live music. You can also take in a show, concert, play, or class at the Campanile Center for the Arts on Milwaukee Street.

A number of festival and events take place downtown, including the Festival Aurora Borealis, Pumpkin Tree Festival, After Loon Delight Craft Show, the Annual Beef-a-Rama, Spring Arts & Crafts Show, the Annual Christmas Cookie Walk and much more.

Get an old-time photo taken of you and your family, grab an ice cream cone, play some golf, sample local cheeses, take a ride on the bike path, get supplies for water activities, rent a snowmobile, jet ski, or snowshoes—there’s plenty to do in downtown Minocqua.

Head to Reuben Town

Minocqua is a quaint town in the heart of Wisconsin’s north woods. Minocqua’s thriving downtown business district and residential area is known to locals as Reuben Town. Visitors will find a number of quaint hotels, vacation rental homes and even a campground near the Reuben Town area of Minocqua.

If you’re looking for a refreshing beverage, a tasty meal or just a snack there’s plenty to choose from in Reuben Town, from beers and brats to microbrews to ice cream and fine dining. It’s also a great place to shop for gifts and souvenirs like local arts and crafts, and jewelry.

Downtown you’ll also find jet ski and snowmobile rentals, skiing and snowshoeing equipment, and just about anything else you might need to take advantage of Minocqua’s many outdoor activities.

Torpy Park is also located downtown and is the hot spot for many community events, including summer concerts, craft shows, ice skating in winter, and sandy beaches.